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The Blooming Lovely Club 2019 was such a delight to run but what was the Blooming Lovely Club? It was a yarn and pattern club with a difference. It was split into three parts: the first instalment launched in spring 2019, the second mid-summer and the third late-autumn. What made the Blooming Lovely Club particularly special was that each instalment was inspired by the related issue of Bloom, a new journal dedicated to gardening, nature and inspiration. Bloom brings together and taps into core passions… gardening, an understanding of nature, the environment and our place in it, all in a beautifully presented, illustrated and photographed journal, published 3 times a year.
In this unique collaboration, I explored the seasonal colours and themes revealed in each issue of Bloom, creating a stunning design, exclusive to the club for 6 months. Club members received the yarn to knit the design, a PDF download of the pattern*, and a copy of the issue of Bloom, plus special surprise gifts chosen by me. Club packages were sent beautifully wrapped, perfect as a treat for yourself or as a gift for a friend.
As an extra-special bonus to The Blooming Lovely Club, a printed booklet containing all three patterns, the accompanying essays, beautiful images and bonus content, was published as part of the Club as the Club drew to a close.
Since moving to our farm, nature and the landscape has inspired my design aesthetic more than ever before, and alongside Bloom I used the inspiration of this wondrous place to create three stunning designs for the club, each design hopefully providing the knitter with something a little different and the possibility of a new technique to learn. Take a look at the beautiful designs from the Blooming Lovely Club 2019.
